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  • HOME
  • PLATFORM
    • Ichiro for Curators
    • PubHub for Advertisers
    • Ichiro for Curators
    • PubHub for Advertisers
  • SERVICES
    • Connected TV Advertising
    • Connected TV Advertising
  • WORK WITH US
  • WHY NO B.S.
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  • CONTACT US
Splashbay Media logo
  • WORK WITH US
  • PLATFORM
    • ICHIRO FOR CURATORS
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    • CONNECTED TV ADVERTISING
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Category: Advertising

A woman browsing a streaming app home screen on a smart TV, with the formats that make up digital TV advertising listed beside her. Read More
Advertising

What Is Digital TV Advertising? A Quick Overview

October 13, 2026
A smiling marketing team next to a partner scorecard, illustrating how to choose a TV ad agency. Read More
Advertising

How to Choose a TV Ad Agency: 7 Questions to Ask

October 12, 2026
A media trader comparing dashboards on two monitors while evaluating programmatic advertising solutions for inventory access, targeting, and fees. Read More
Advertising, Guide

Programmatic Advertising Solutions: How to Pick One

October 6, 2026
A couple relaxes on a couch watching a streaming show at home, the kind of viewer advertisers ask about when wondering does Apple TV have ads. Read More
Advertising

Does Apple TV Have Ads? What Advertisers Should Know

September 29, 2026
TV advertising costs 2026 comparison showing broadcast, streaming, and cable CPM rates with a Super Bowl advertising cost graphic. Read More
Advertising, Guide

TV Advertising Costs in 2026: The Full Pricing Guide

September 22, 2026
A side-by-side graphic showing how OLV advertising and CTV differ across devices, formats, and pricing. Read More
Advertising, Guide

OLV Advertising vs. CTV and When to Buy Each

September 15, 2026
AVOD, SVOD, TVOD, and FAST streaming models explained in a buyer’s guide to programmatic CTV advertising and digital media buying. Read More
Advertising, Guide

AVOD, SVOD, TVOD and FAST: A Buyer’s Guide to Streaming Models

September 9, 2026
A family relaxes on the couch watching streaming content on a connected television, illustrating the ott vs ctv distinction in a home living room. Read More
Advertising

OTT vs. CTV: What the Difference Means for Programmatic Buyers

July 29, 2026
Stacked vintage CRT televisions displaying static and color test bars against an orange-lit wall, illustrating what is programmatic tv buying. Read More
Advertising

What Is Programmatic TV Buying? How It Actually Works

July 23, 2026
A diverse team at a programmatic advertising agency collaborates around a table with laptops, tablets, and performance charts in a modern office. Read More
Advertising, Guide

Programmatic Advertising Agency: How to Choose the Right One

July 21, 2026
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Supply path optimization

Bring curation closer to your team. Build a more intentional approach to Deal IDs, supply relationships, and economics with direct or managed support.
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Audience curation

Connect browsing, cart, and purchase signals with relevant content, geography, and your first-party data. Shape shopper-intent or custom audiences around the category, product, and store markets in your brief. Data availability and connections are agreed for each plan.
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Display, mobile + native

Extend your media mix through curated display, mobile, and native opportunities, with custom Deal IDs structured for an agreed DSP route.
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Online video

Connect your CTV strategy with online video across screens. Shape the package around your audience, market, and buying workflow.
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Live sports

Explore true live in-game deals, live + shoulder programming, and second screen. Specific events and inventory are subject to availability.
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Connected TV

Build custom CTV packages around the audiences and content that fit your campaign. Bring the resulting Deal IDs into your existing DSP.

Explore in PubHub