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Splashbay Media logo
  • HOME
  • PLATFORM
    • Ichiro for Curators
    • PubHub for Advertisers
    • Ichiro for Curators
    • PubHub for Advertisers
  • SERVICES
    • Connected TV Advertising
    • Connected TV Advertising
  • WORK WITH US
  • WHY NO B.S.
  • BLOG
  • CONTACT US
Splashbay Media logo
  • WORK WITH US
  • PLATFORM
    • ICHIRO FOR CURATORS
    • PUBHUB FOR ADVERTISERS
  • SERVICES
    • CONNECTED TV ADVERTISING
  • WHY NO B.S.
  • BLOG
  • CONTACT US

Category: Advertising

Illustration of advertising trading showcasing five key strategies, including programmatic ad buying, audience targeting, real-time bidding, and campaign optimization. Read More
Advertising

5 Key Strategies for Mastering Advertising Trading

July 2, 2026
Ad curation in programmatic advertising concept showing data-driven audience targeting and curated PMP inventory selection. Read More
Advertising

What Is Ad Curation in Programmatic Advertising?

June 19, 2026
The marketing team is analyzing data and planning digital media buying campaigns across digital platforms. Read More
Advertising, Guide

What Is Digital Media Buying? A Practitioner’s Guide

June 17, 2026
A laptop displaying media buying insights through an analytics dashboard with performance charts and campaign metrics. Read More
Advertising

5 Essential Media Buying Insights for Better Campaign Performance

June 8, 2026
A hand holding a streaming remote control pointed at a connected TV, illustrating how to buy television advertising through CTV platforms. Read More
Advertising, Guide

How to Buy TV Advertising: A Comprehensive Beginner’s Guide

June 4, 2026
Two media buyers reviewing PMP advertising campaign performance on a laptop in a modern office setting. Read More
Advertising

How PMP Advertising Boosts Campaign ROI

May 21, 2026
2:47 AMClaude responded: A media buying platform filters video ad inventory through a digital funnel, driving measurable performance growth.A media buying platform filters video ad inventory through a digital funnel, driving measurable performance growth. Read More
Advertising, Guide

The Ultimate Guide to Choosing the Right Demand Side (DSP) Media Buying Platform for Your Brand

May 14, 2026
Sell-side decisioning platform dashboard showing revenue growth, CPM performance, and curated inventory metrics. Read More
Advertising

What Is Sell-Side Decisioning? How It’s Changing Programmatic Advertising

April 7, 2026
A team meets to plan political advertising in 2026, reviewing campaign analytics and voter audience data on a conference room screen. Read More
Advertising

Political Advertising in 2026: Strategies, Channels, and Midterm Insights

March 26, 2026
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Supply path optimization

Bring curation closer to your team. Build a more intentional approach to Deal IDs, supply relationships, and economics with direct or managed support.
Explore in PubHub

Audience curation

Connect browsing, cart, and purchase signals with relevant content, geography, and your first-party data. Shape shopper-intent or custom audiences around the category, product, and store markets in your brief. Data availability and connections are agreed for each plan.
Explore in PubHub

Display, mobile + native

Extend your media mix through curated display, mobile, and native opportunities, with custom Deal IDs structured for an agreed DSP route.
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Online video

Connect your CTV strategy with online video across screens. Shape the package around your audience, market, and buying workflow.
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Live sports

Explore true live in-game deals, live + shoulder programming, and second screen. Specific events and inventory are subject to availability.
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Connected TV

Build custom CTV packages around the audiences and content that fit your campaign. Bring the resulting Deal IDs into your existing DSP.

Explore in PubHub