Agentic CTV supply curation. Agent-ready.
Brunson AI is the operating layer for agentic, supply-side connected TV (CTV) advertising. Plan, package, activate, and optimize supply across SSPs through one standardized workflow.
BUYER INTENT → STRUCTURED SUPPLY → ACTIVATION
One layer. Multiple supply paths.
Describe the outcome.
Connect the work.
CTV supply is spread across SSPs, publishers, apps, data partners, and reporting systems. Each brings its own targeting, deal setup, and activation process.
Brunson AI gives agents and teams one operating layer to coordinate that work. It connects buyer intent with supply intelligence, audience data, pricing, and deal workflows across platforms.
Less rebuilding from platform to platform. More continuity from the brief to the buy.
Conceptual ecosystem view. Available connections and activation paths are confirmed for each engagement.
A goal becomes a coordinated workflow
AI agents help interpret a buyer’s goal, recommend supply, and prepare the steps needed to activate and optimize a campaign. Brunson AI supplies the common layer they work through.
01 / PLAN
Understand the brief
Bring together the audience, geography, content priorities, budget, and desired buying platform.
02 / PACKAGE
Structure the supply
Match relevant inventory and data with targeting, pricing, and brand-safety requirements in a reusable supply container.
03 / ACTIVATE + REFINE
Coordinate the next step
Prepare SSP routing, Deal IDs, DSP compatibility, and reporting requirements. Review the plan, then use available feedback to refine it.
One CTV supply package. A reusable starting point.
A supply container is a standardized package of the inventory, data, rules, and instructions needed to activate a campaign.
Instead of rebuilding campaign logic separately in every SSP, teams work from a structured package that can be modified and optimized across supported supply paths. Containers bring enhanced signals and audience context together to support bid enrichment and more informed supply decisions.
CTV supply container
CAMPAIGN LOGIC, IN ONE PLACE
SUPPLY
What you buy
Inventory, publishers, CTV apps, and FAST channels.
INTELLIGENCE
Who and where
Audience data, geography, content rules, and brand-safety requirements.
ACTIVATION
How it runs
Pricing, Deal IDs, SSP routing, DSP compatibility, and activation instructions.
FEEDBACK
How it improves
Reporting requirements, available performance signals, and optimization logic.
Structured for agents / Reusable by teams / Adaptable across supported paths
Containerization describes a supply package, not a software deployment container. Included signals and activation options depend on the inventory, data, and platforms in scope.
Start with the outcome you want to achieve
THE REQUEST
Find me premium CTV supply for auto intenders in California. Prioritize live sports and news. Exclude kids content. Make it available through The Trade Desk.
Illustrative request and proposed workflow. Not connected to live inventory or a live agent.
01
Recommend a package
Identify relevant CTV packages, publishers, and apps, with audience overlays and content exclusions.
02
Prepare activation choices
Outline SSP options, Deal ID requirements, CPM guidance, budget recommendations, and DSP compatibility.
03
Review the supply container
Confirm availability, commercial terms, brand-safety rules, and reporting expectations before activation.
One interface. Many supply environments.
Brunson AI functions like an MCP-style server for automated deal curation.
MCP (Model Context Protocol) gives AI models a common way to work with connected data and tools. Brunson AI applies that approach to supply intelligence and activation workflows, helping agents query options, package inventory, and prepare the next action.
It works alongside DSPs and SSPs, improving the structure and context of the supply that flows into them.
Ask the supply side
WITH CONTEXT
01
What fits the buyer's goal?
Supply, publishers, content, and audience options.
02
Where should it activate?
Pricing context, SSP paths, and DSP requirements.
03
What happens next?
Deal creation, reporting, and optimization workflow.
Shared structure. Clearer coordination.
AGENCIES + TRADING TEAMS
Standardize the process
Carry campaign requirements across SSPs with reusable packages and a consistent review workflow.
CTV for agencies
BRANDS + BUYERS
Keep the goal in view
Connect audience intent and content preferences to the supply package and its activation options.
PUBLISHERS + SUPPLY PARTNERS
Make supply agent-readable
Bring inventory, metadata, pricing, and deal logic into a structure that can respond to buyer intent.
Hillstone’s feedback loop
Bring the brief. Build the container.
Start with one campaign or curation workflow. Work with Splashbay to define the supply, data, activation paths, and review process.
A PRACTICAL STARTING POINT
01
Define the outcome
The audience, content, geography, and outcome you want.
02
Confirm the inputs
Supply, data, pricing, and supported platform connections.
03
Review the container
Agree the activation and reporting plan before launch.
Brunson AI and agentic CTV: FAQs
What is a CTV supply container?
A supply container is a standardized package of the inventory, data, rules, and instructions needed to activate a campaign. It covers what you buy, who and where you reach, how it runs, and how it improves, so teams can modify and optimize one package across supported supply paths instead of rebuilding it in every SSP.
Does Brunson AI replace a DSP or SSP?
No. Brunson AI works alongside DSPs and SSPs. It improves the structure and context of the supply that flows into them, so your team keeps buying in the platforms it already uses while agents help package inventory and prepare activation.
Are all exchange connections available for every campaign?
Not always. The ecosystem view shows the exchanges Brunson AI is designed to work across, but available connections and activation paths are confirmed for each engagement, based on the inventory, data, and platforms in scope.
How does Brunson AI work with Hillstone?
Hillstone builds a custom campaign model from client performance and supply-side signals. Brunson AI adds agents that review alerts, flag PMPs needing action, and score supply quality, so what Hillstone learns can shape the next supply package. We confirm the tools, data connections, and scope for each campaign.
Bring one campaign or curation workflow. We will define the supply, data, activation paths, and review process with you.