Connected TV advertising for agencies.
Built for independents.
Holdco access with independent economics. Curated connected TV (CTV), live sports, and online video for your clients, activated in the DSP your team already uses.
- MEDIA TICKERS
- Example data · not live
Why independent agencies choose Splashbay for connected TV
Connected TV for agencies should do three things: lower what your clients pay for premium media, protect your margin, and keep your team in control.
Upfront-level CPMs
Stronger buying economics for your clients, with inventory and terms agreed for each plan.
Room for agency value
Price your expertise clearly. Your client pricing and service scope define the margin you retain.
Your Deal IDs. Your supply paths.
Bring curation in-house with no infrastructure build. Your agency stays in control of its supply strategy.
Know the costs. Price your value.
See the complete buying cost behind every plan, then price the value your agency brings to the client.
Buying costs
- + Media CPM
- + Platform fees
- + Agreed curation and support
- The full cost behind the plan, agreed for each campaign.
Agency value
- Your expertise
- Your service scope
- Your client pricing
- Your pricing and service scope define the margin you retain.
Buying costs
Media CPM
Fees
Curation
Client price
Media CPM
Fees
Curation
Agency margin
See the complete buying cost behind every plan, then price the value your agency brings to the client.
Connected TV and more for your clients
You bring the client idea. We bring the curated media, technology, and people, all through the buying workflow you already know.
Connected TV
Curated streaming environments that put your brand in the living room
Live Sports
True live in-game, live and shoulder programming, and high-attention mobile.
Online video
Premium video beyond the TV screen, curated for each campaign.
Display, mobile + native
Stay in the picture across everyday browsing and second-screen moments.
Audience Curation
Bring shopper intent and audience strategy into the plan.
Supply path optimization
Premium CTV publishers
for your clients
See the supply behind every deal, including inventory that can be obscured inside broader bundles. Your clients run across recognizable publishers and platforms.
Publisher or platform
Type
Access
HBO / Warner Bros. Discovery
NBC / Peacock
Paramount
Pluto TV
Plex
Samsung
Vizio
Netflix, YouTube TV, Disney / Hulu, Amazon
Access subject to availability and approval. No B.S.: we flag closed ecosystems before you pitch them to a client.
We build Deal IDs around your clients' goals
Built for the environment where they run
The same publisher can behave very differently depending on the exchange and DSP combination. We test and structure each deal around the targeting, publishers, pricing, and supply paths that perform best where it will actually run.
Managed once spend begins
We do not hand over a Deal ID and walk away. Supply-side data lets us remove bundles and supply paths that are not responding, underperforming, or priced too high before they waste client budget.
Two ways to run connected TV for your clients
Direct curation
Managed support
Who buys
Your agency’s traders, in your DSP seat
Media planning
Your team, with Splashbay technology and expertise
You control
Deal IDs, supply paths, and economics
Client pricing and service scope
Agreed before launch
Inventory and commercial terms
Activation route, reporting, costs, and support
Best for
Agencies with an in-house trading team
Agencies that want extra planning and buying capacity
Works with the DSPs and exchanges you already use
Different briefs.One hands-on approach.
Specific audiences. Greater scale.
Awareness for new luxury vehicle models among Asian-language speakers across the US. Direct deals with major exchanges built curated PMPs around the agency’s language-specific targeting.
Significantly higher scale at lower CPMs than had previously been accessible for this advertiser.
Multicultural reach. Built for completion.
A CTV strategy centered on original equipment manufacturer (OEM) inventory, bringing the multicultural audience objective and the video completion goal into one media plan.
Video completion rate (VCR) set as the central performance priority.
Live football. Less legwork.
Live football is hard to access and coordinate. Splashbay worked directly with exchanges and publishers to assemble live-game deals, shoulder programming, and conference packages.
One partner for live football deal creation, combining CTV and high-attention mobile.
Four products. One operating toolkit.
Discover your mix. Shape your brief.
An interactive planner for building a client’s connected TV mix, then handing it to our team to activate.
- Choose the mix: CTV and video, live sports, or omnichannel.
- Shape the brief: audience, market, DSP, and planning budget.
- Connect with our team: inventory confirmation and live Deal IDs.
A little less chaos. A lot more control.
The operating system for ad curation. Reporting, deals, clients, and economics in one place.
- Unified reporting across your SSPs in one view.
- Deal operations without jumping between exchange dashboards.
- Alerts and monitoring so issues surface before they cost budget.
The feedback loop CTV has been missing.
A custom model for each campaign, or across campaigns, that uses client performance to improve the supply you buy.
- Client performance: demand signals via The Trade Desk.
- Custom campaign model: goals, audiences, brand safety, and supply paths.
- Supply and activation: inventory paths, publisher deals, and Deal IDs.
AI is the multiplier.
AI is not the company. It puts better signals behind the people running your campaigns.
- In workflow: agents review alerts and flag PMPs needing action.
- In planning: natural-language RFP in, curated CTV packages out.
- In optimization: supply quality scoring that supports margin and pricing decisions.