Why Work with a
CTV Ad Curation Partner
We fix what’s broken in today’s PMP advertising experience by focusing on precision, speed, and transparency across the entire programmatic ad buying supply chain.
How Our Team Helps You
Reach Your CTV Marketing Goals
Deal Curation
Pre-curated PMP advertising deals for speed and scale, or custom CTV ad packages built for precision across multiple exchanges and DSPs.
Traffic Shaping
Our patented technology ensures cleaner bid streams through proprietary filtering—less waste and more wins for your DSP.
Optimization
Real-time monitoring and optimization that starts before your campaign goes live. We fine-tune performance continuously.
Reporting
Comprehensive transparency and data insights. You get real data back from us, not just the basics.
Achieving Your Performance Goals
Brunson is Splash Bay’s agentic operating layer for supply-side CTV advertising. It unifies agents, SSPs, publishers, data partners, and activation workflows through one standardized interface, allowing buyers to plan, package, activate, and optimize campaigns without rebuilding them platform by platform. Using intelligent containerization, Brunson can combine supply and data signals, enrich bids, and create more efficient activation paths designed to improve campaign performance.
The Problem With Traditional PMP Advertising
Most programmatic ad buyers navigate a maze of vendors, exchanges, and DSPs, each adding cost and complexity while delivering minimal transparency. You’re promised premium CTV ad inventory but receive limited insights into what’s actually performing.
Technical issues persist. Optimization happens slowly, if at all. And when you need support, you’re left waiting. The traditional PMP experience is broken, and it’s costing you performance and budget.
You'll Know What Steps to Take Next
We are transparent. No gimmicks. We eliminate unnecessary partners from the mix and give you direct access to premier exchanges, curated CTV ads, and expert programmatic ad buying strategies.