Splashbay Media logo
  • HOME
  • PLATFORM
    • Ichiro for Curators
    • PubHub for Advertisers
    • Ichiro for Curators
    • PubHub for Advertisers
  • SERVICES
    • Connected TV Advertising
    • Connected TV Advertising
  • WORK WITH US
  • WHY NO B.S.
  • BLOG
  • CONTACT US
Splashbay Media logo
  • HOME
  • PLATFORM
    • Ichiro for Curators
    • PubHub for Advertisers
    • Ichiro for Curators
    • PubHub for Advertisers
  • SERVICES
    • Connected TV Advertising
    • Connected TV Advertising
  • WORK WITH US
  • WHY NO B.S.
  • BLOG
  • CONTACT US
Splashbay Media logo
  • WORK WITH US
  • PLATFORM
    • ICHIRO FOR CURATORS
    • PUBHUB FOR ADVERTISERS
  • SERVICES
    • CONNECTED TV ADVERTISING
  • WHY NO B.S.
  • BLOG
  • CONTACT US

Category: Guide

A smiling marketer at a desk with a laptop, next to a four-step campaign setup checklist for Roku Ads Manager. Read More
Connected TV, Guide

Roku Ads Manager: A Beginner’s Guide for Advertisers

October 8, 2026
A media trader comparing dashboards on two monitors while evaluating programmatic advertising solutions for inventory access, targeting, and fees. Read More
Advertising, Guide

Programmatic Advertising Solutions: How to Pick One

October 6, 2026
TV advertising costs 2026 comparison showing broadcast, streaming, and cable CPM rates with a Super Bowl advertising cost graphic. Read More
Advertising, Guide

TV Advertising Costs in 2026: The Full Pricing Guide

September 22, 2026
A side-by-side graphic showing how OLV advertising and CTV differ across devices, formats, and pricing. Read More
Advertising, Guide

OLV Advertising vs. CTV and When to Buy Each

September 15, 2026
AVOD, SVOD, TVOD, and FAST streaming models explained in a buyer’s guide to programmatic CTV advertising and digital media buying. Read More
Advertising, Guide

AVOD, SVOD, TVOD and FAST: A Buyer’s Guide to Streaming Models

September 9, 2026
Supply path optimization concept with hands navigating a holographic interface of programmatic data panels and charts Read More
Connected TV, Guide

Supply Path Optimization: A Trader’s Guide for CTV

August 12, 2026
A diverse team at a programmatic advertising agency collaborates around a table with laptops, tablets, and performance charts in a modern office. Read More
Advertising, Guide

Programmatic Advertising Agency: How to Choose the Right One

July 21, 2026
Illustration of programmatic CTV advertising featuring smart TV screens, audience segmentation, and real-time ad buying technology. Read More
Connected TV, Guide

How Programmatic CTV Advertising Works (And How to Buy Smarter)

July 16, 2026
The marketing team is analyzing data and planning digital media buying campaigns across digital platforms. Read More
Advertising, Guide

What Is Digital Media Buying? A Practitioner’s Guide

June 17, 2026
A hand holding a streaming remote control pointed at a connected TV, illustrating how to buy television advertising through CTV platforms. Read More
Advertising, Guide

How to Buy TV Advertising: A Comprehensive Beginner’s Guide

June 4, 2026
Page 1 of 21 2 Next
Splashbay Media logo

Ready to Optimize Your CTV Ad Strategy?

Let's talk about your programmatic goals and how we can help you achieve better outcomes.
Book a meeting
Contact Us

Our Phone

+1 (424) 236-5172

Our Email

Amazingpeople@splashbaymedia.com

© 2026 splash bay. All Rights Reserved
Terms of Use  |  Privacy Policy
Linkedin Facebook Instagram X-twitter
top

Supply path optimization

Bring curation closer to your team. Build a more intentional approach to Deal IDs, supply relationships, and economics with direct or managed support.
Explore in PubHub

Audience curation

Connect browsing, cart, and purchase signals with relevant content, geography, and your first-party data. Shape shopper-intent or custom audiences around the category, product, and store markets in your brief. Data availability and connections are agreed for each plan.
Explore in PubHub

Display, mobile + native

Extend your media mix through curated display, mobile, and native opportunities, with custom Deal IDs structured for an agreed DSP route.
Explore in PubHub

Online video

Connect your CTV strategy with online video across screens. Shape the package around your audience, market, and buying workflow.
Explore in PubHub

Live sports

Explore true live in-game deals, live + shoulder programming, and second screen. Specific events and inventory are subject to availability.
Explore in PubHub

Connected TV

Build custom CTV packages around the audiences and content that fit your campaign. Bring the resulting Deal IDs into your existing DSP.

Explore in PubHub