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  • PLATFORM
    • Ichiro for Curators
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    • Connected TV Advertising
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  • WORK WITH US
  • WHY NO B.S.
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Splashbay Media logo
  • WORK WITH US
  • PLATFORM
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    • CONNECTED TV ADVERTISING
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Category: Guide

A diverse marketing team collaborating on programmatic ad buying strategy during a conference room meeting with laptops open. Read More
Connected TV, Guide

Programmatic Ad Buying: A Guide to CTV, Display, Mobile, and Audio

May 28, 2026
2:47 AMClaude responded: A media buying platform filters video ad inventory through a digital funnel, driving measurable performance growth.A media buying platform filters video ad inventory through a digital funnel, driving measurable performance growth. Read More
Advertising, Guide

The Ultimate Guide to Choosing the Right Demand Side (DSP) Media Buying Platform for Your Brand

May 14, 2026
Page 2 of 2Prev 1 2
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Supply path optimization

Bring curation closer to your team. Build a more intentional approach to Deal IDs, supply relationships, and economics with direct or managed support.
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Audience curation

Connect browsing, cart, and purchase signals with relevant content, geography, and your first-party data. Shape shopper-intent or custom audiences around the category, product, and store markets in your brief. Data availability and connections are agreed for each plan.
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Display, mobile + native

Extend your media mix through curated display, mobile, and native opportunities, with custom Deal IDs structured for an agreed DSP route.
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Online video

Connect your CTV strategy with online video across screens. Shape the package around your audience, market, and buying workflow.
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Live sports

Explore true live in-game deals, live + shoulder programming, and second screen. Specific events and inventory are subject to availability.
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Connected TV

Build custom CTV packages around the audiences and content that fit your campaign. Bring the resulting Deal IDs into your existing DSP.

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