What is sell-side decisioning in programmatic advertising?

Sell-side decisioning is a strategy where supply is packaged and optimized before it reaches the buyer. Splashbay Media uses this to ensure programmatic ad buyers get the most efficient, high-performing CTV inventory.

Does Splashbay Media offer political ad buying solutions?

Yes, we specialize in curated CTV packages designed specifically for political ad campaigns, leveraging live sports, local news, and unique data targeting.

Premium Connected TV Ads Curated for Programmatic Ad Buying

We help programmatic ad buyers access premium CTV inventory through curated PMPs, optimized supply paths, and data-driven packaging.

Premium Connected TV Ads Curated for Programmatic Ad Buying

We help agencies and brands access premium connected TV ads through curated PMP advertising deals, optimized supply paths, and data-driven packaging.

Shopper Intent Data Targeting

Layer first-party and third-party shopper data onto your CTV buys to reach high-value audiences at the moment of decision.

Supply Path Optimization Built for Performance

Eliminate redundant supply paths, reduce wasted spend, and unlock the most efficient route to premium CTV inventory.

OUR PLATFORM

Your Programmatic Ad Curation Command Center

WHY IT MATTERS

Why Programmatic Buyers Choose Us

Our Approach

No Egos. No B.S. Just Results.

Services

Curated CTV Marketing Solutions for Programmatic Ad Buyers

We’re a sell-side decisioning company that packages premium connected TV ads into curated deals designed for performance. Whether you’re a programmatic ad agency, a brand team, or a political buyer, we give you transparent access to the CTV inventory that drives results.

Curated CTV PMPs

Premium private marketplace deals across top CTV publishers, FAST channels, and AVOD platforms built around performance data and brand-safety benchmarks.

Shopper Intent Data

Targeting Layer shopper intent and third-party audience data onto your programmatic CTV buys to reach high-value consumers at the point of purchase decision.

Supply Path Optimization

Analyze every route to CTV inventory and select the most efficient, transparent path reducing wasted ad spend and improving campaign performance.

Custom CTV Packages

Including Live Sports Curated CTV packages for live sporting events, local news, specific publishers, and political ad campaigns designed around your audience and budget goals.

Our philosophy

Supply Strategies That Drive CTV Marketing Performance

In a fragmented programmatic ecosystem, finding the right CTV supply is time-consuming and inefficient. Splashbay Media streamlines the process with a next-generation unified platform, deep publisher relationships, and hands-on curation expertise.

CTV Expertise

Direct relationships with all major CTV publishers, FAST channels, and AVOD platforms. We understand every supply path in the CTV ecosystem and know where the best programmatic ad inventory is placed.

Buyer-First Approach

A collaborative, hands-on approach to curating and activating CTV supply that aligns with your KPIs, budget goals, and campaign objectives whether programmatic, political, or performance-driven.

Data-Driven Sell-Side Decisioning

Evidence-based supply selection powered by real performance data, brand-safety scores, viewability benchmarks, and third-party audience data the foundation of modern sell-side decisioning.

Speed & Transparency

Speed & Full Transparency From insight to live deal in under 24 hours. Full visibility into supply sources, pricing, and paths so you always know exactly where your programmatic ad dollars are going.

1,000+

Curated PMPs

50m+

Monthly Shoppers in Our Graph

4-5

SSPs Tested Per Campaign

<5m

Deal Activation Time

Case Study

Splash Bay Media achieves +63% revenue growth using Nexxen’s Curated Marketplace

In a marketplace where the right supply makes all the difference, Splash Bay Media partnered with Nexxen to give their buyers faster, more flexible access to premium CTV inventory.

Helping Programmatic Ad Buyers Scale with Curated CTV Supply

“We wouldn’t have gotten to where we are today without Splash Bay. They spent time understanding our supply challenges and where our inefficiencies were.”

Rebecca Roy

H&N – CEO & President

Success story

Supply Path Optimization Drives 40% Cost Reduction for CPG Brand

40%

reduction in wasted ad spend through supply path optimization in the first quarter.

Supported DSPs & Exchanges

Supported DSPs

Available Exchanges

Get Started

Ready to Scale Your CTV Ad Campaigns

Whether you need curated PMP advertising deals, connected TV ad packages, live sports inventory, or supply path optimization, Splash Bay Media is here to help. Let’s build a CTV marketing strategy designed for your programmatic goals.