Your gateway to multi-SSP ad curation

The operating system for ad curation.

Run your curation business across multiple SSPs with unified reporting, PMP creation, client management, fee controls, alerts, and exchange workflows from one platform.

Connect your exchanges and run curation from one operating layer.

● Works across leading SSPs    ● Provisioned within 24 hours

One screen, full picture

Every exchange and every alert, in view.

Break performance down by supply-side platform and catch the swings that matter, without logging into a single SSP dashboard.

The problem

Curation is growing. The workflow is still broken.

Running a curation business across multiple SSPs means jumping between platforms, stitching together reports, tracking client fees manually, monitoring deals one by one, and trying to keep sales, ops, and leadership aligned.

Multiple SSP dashboards

Logging into each platform to check spend, deals, and performance burns hours every week.

Manual reporting slows campaign momentum

Spreadsheets stitched together by hand make it harder to identify campaign issues, track performance across partners, and act quickly when something changes.

Fragmented PMP creation

Building the same curated deal across exchanges means repeating the same setup over and over.

Hard-to-track client fees

Rebates, broker fees, and SSP fees live in inboxes and contracts, not in your workflow.

Limited alerting

Deals quietly drop to zero, margins drift, and nobody finds out until the weekly review.

No unified operating layer

Sales, ops, and leadership work off different views of the same business.

Before and after

Before Ichiro, curation lives in tabs and spreadsheets. After Ichiro, your business runs from one control layer.

Product pillars

Everything your curation business needs to operate.

One operating system for every exchange, client, deal, fee, and alert.

Unified Reporting

See spend, profit, margin, impressions, CPM, and performance trends across SSPs from one dashboard.

Multi-SSP PMP Builder

Create curated deals from one workflow and push shared targeting criteria across selected SSPs.

Client Management

Organize clients, deals, sales owners, reporting views, and permissions across your business.

Fee Management

Track rebates, broker fees, SSP fees, margin logic, and client-specific commercial terms.

Alerts & Monitoring

Create rules for deal swings, spend changes, margin movement, impression drops, and client-level performance shifts.

SSP Controls

Manage connected SSPs, exchange settings, and operational workflows from one place.

PubHub Coming soon

A discovery layer for publishers, inventory, and supply-side opportunities.

Additional Data Segments Coming soon

Add more intelligence to curated supply packages.

Log-Level Data Coming soon

Deeper visibility into delivery, supply paths, and optimization signals.

Every feature, in one operating layer.

Connect your SSPs and manage reporting, deals, fees, and alerts in one place.

Product tour

The operating layer for modern curation workflows.

Real screens from the platform, one workflow at a time.

Exchange ecosystem

Built for multi-SSP curation.

Ichiro helps curation businesses, marketplace operators, and teams launching new exchange workflows operate across sell-side platforms with a more centralized system for reporting, deals, fees, and alerts.

OpenX

Exchange availability, permissions, and provisioning may vary by partner and account setup.

Who it is for

Built for the teams operating the curation layer.

Curation Company Founders

Operate across SSPs without building your own internal platform from scratch.

Ad Operations Teams

Reduce manual reporting, deal checks, and spreadsheet-heavy workflows.

Programmatic Traders

Get cleaner visibility into curated supply, deal performance, and supply-side paths.

Agencies, Marketplaces & In-House Teams

Manage curated supply, private marketplaces, direct buyer relationships, and internal media workflows across multiple sell-side platforms.

Pricing

Pricing Coming Soon

Ichiro is currently being introduced to select curation teams, marketplace operators, and sell-side partners. Full pricing and packaging will be shared soon.

FAQ

Questions, answered.

Ichiro is an operating system for ad curation businesses. It helps teams manage SSP reporting, PMP creation, clients, fees, alerts, and exchange workflows from one platform.

Ichiro is built for curation companies, ad operations teams, programmatic traders, agencies, marketplace operators, and in-house brand marketing teams managing curated deals across multiple SSPs.

Pricing is being finalized as we introduce Ichiro to select curation teams, marketplace operators, and sell-side partners. Book a demo or request access and we will share pricing and packaging details.

After signup, the Ichiro team reviews your account and exchange setup. Most workspaces are provisioned within 24 hours.

Yes. Ichiro and Splash Bay Media can help teams navigate exchange relationships, account setup, and operational workflows, subject to partner requirements.

No. Ichiro gives your team a central operating layer across SSPs. It helps unify workflows, reporting, fees, alerts, and deal creation, while still respecting each SSP's systems and permissions.

Log-level data is planned as a coming soon feature.

Additional data segment functionality is planned as a coming soon feature.

Still have questions?

Talk to a curation specialist about exchanges, provisioning, and pricing.

Run your curation business without building your own platform.

Plug in your exchanges, centralize your workflows, and give your team one operating system for clients, deals, reporting, fees, and alerts.

top

Supply path optimization

Bring curation closer to your team. Build a more intentional approach to Deal IDs, supply relationships, and economics with direct or managed support.

Audience curation

Connect browsing, cart, and purchase signals with relevant content, geography, and your first-party data. Shape shopper-intent or custom audiences around the category, product, and store markets in your brief. Data availability and connections are agreed for each plan.

Display, mobile + native

Extend your media mix through curated display, mobile, and native opportunities, with custom Deal IDs structured for an agreed DSP route.

Online video

Connect your CTV strategy with online video across screens. Shape the package around your audience, market, and buying workflow.

Live sports

Explore true live in-game deals, live + shoulder programming, and second screen. Specific events and inventory are subject to availability.

Connected TV

Build custom CTV packages around the audiences and content that fit your campaign. Bring the resulting Deal IDs into your existing DSP.