Hillstone: CTV campaign optimization that learns from performance.
Custom campaign intelligence for connected TV (CTV) supply. Connect buyer goals to the paths you choose, then bring performance back into the next decision.
- MEASURE
- LEARN
- REFINE
Better context. More informed decisions.
The feedback loop
CTV has been missing
Buyer intent shapes the deal. Performance data keeps it learning. Hillstone connects client performance with supply-side signals to inform a custom model for each campaign, or across campaigns.
Client performance
Demand-side feedback via The Trade Desk.
Custom campaign model
Goals, audiences, brand safety, and supply paths.
Supply and activation
Inventory paths, publisher deals, and Deal IDs.
The same publisher. Different paths.
A publisher can behave differently across exchange and DSP combinations. Hillstone brings three views together to help prioritize the inventory paths and deals behind your CTV campaign.
01 / DEMAND
Start with performance
Bring client performance feedback into the buying decision, aligned to the campaign goal.
02 / SUPPLY
Understand the path
Consider bid behavior, inventory paths, and pricing context alongside delivery.
03 / CONTEXT
Know the environment
Add content and device context wherever the relevant signals are available.
Signal availability defines the optimization scope. Pod data may be used in select scenarios.
Put buyer intent into the supply decision
Hillstone sits between planning and activation, so performance learning reaches the tools your team already uses.
THE BRIEF
Reach auto intenders in California through premium CTV, with sports and news as priorities, using The Trade Desk.
Illustrative brief and workflow. Not a live product response or a customer performance result.
01
Shape the model
Combine audience intent, content priorities, brand-safety requirements, available supply, and the agreed performance goal.
02
Activate the strategy
Prepare the relevant Deal IDs and reporting. Confirm the buying path and campaign scope.
03
Close the loop
Feed client performance back into the model. Review the KPI alongside delivery and CPM before refining supply choices.
Put buyer intent into the supply decision
OPERATE
Ichiro
Bring reporting, deals, and economics closer to the team running the campaign.
DISCOVER
Brunson AI
Agents that review alerts, flag PMPs needing action, and score supply quality.
Explore Brunson AI
Choose a campaign. Close the loop.
Start with a focused pilot and an agreed question. Build the evidence before deciding what to scale.
01
Pick the KPI and baseline
Choose the campaign KPI and a comparison baseline.
02
Confirm the signals
Confirm performance feedback and the supply signals available for the campaign.
03
Set the review window
Agree when to review performance, delivery, and CPM together.
Hillstone CTV optimization: FAQs
What does Hillstone optimize CTV campaigns around?
Hillstone optimizes around the campaign KPI you agree at the start. It combines client performance feedback via The Trade Desk with supply-side signals such as bid rates, channel and show, content genre, operating system, player type and size, and direct publisher rates. Pod data may be used in select scenarios.
How should we evaluate a Hillstone pilot?
Pick one campaign, its KPI, and a comparison baseline. Confirm which performance feedback and supply signals are available, then set a review window. At review, look at the KPI alongside delivery and CPM before deciding to scale, refine, or pause.
How does Hillstone work with Brunson AI?
Hillstone builds the custom campaign model. Brunson AI adds agents that review alerts, flag PMPs needing action, and score supply quality, so the signals Hillstone learns from turn into faster supply decisions. We confirm the tools, data connections, and scope for each campaign.
Bring one campaign, its KPI, and a comparison baseline. We will scope a focused Hillstone pilot with you.