Plan CTV around the audience, content, and moments that matter.
PubHub brings CTV audiences, publishers, channels, shows, and Live Sports into one planning workflow. Build a package, review reach and pricing guidance, then turn it into Deal IDs managed through Ichiro.
Built for agencies, advertisers, programmatic traders, and CTV investment teams.
Every major CTV planning input, in one place.
Start with the campaign objective, then build across audience, content, sports, pricing, and activation.
Audiences
Plan against audience segments, demographics, and geography to shape reach before you pick supply.
Publishers
Browse the streaming services, platforms, and programming groups that own and sell CTV inventory.
Channels
Plan by linear and streaming channels available across one or more platforms.
Shows
Target specific programs, series, and content titles within supported networks and channels.
Live Sports
Explore leagues, teams, games, and moments with schedule-driven reach and pricing guidance.
Plan at the level the campaign requires.
Some campaigns start with a network. Others start with a channel, a show, a content category, or an audience. PubHub supports each planning path and shows how the pieces connect.
Networks
The streaming service, platform, or programming group that owns and sells the inventory.
Channels
A linear or streaming channel that may be available across multiple platforms.
Shows
A specific program, series, or content title available within one or more networks or channels.
Plan across leading streaming platforms and publishers.
Start with the brief. Build the package in one workspace.
Type the campaign brief in natural language. PubHub turns it into a working media plan with audiences, networks, geography, and pricing guidance, ready to refine and package.
Plan Live Sports by league, team, game, and moment.
Go beyond a list of sports channels. PubHub helps planners explore upcoming games, league packages, team schedules, estimated reach, and pricing guidance in one calendar-driven workflow.
Sample planning week. Matchups shown for illustration; event availability subject to rights, publisher, and partner requirements.
Package an entire league, a full team season, selected games, or a custom combination of sports inventory.
Build around the conferences, teams, and Saturdays your audience follows.
PubHub gives buyers a conference-level planning layer for College Football. Explore supported conferences, review teams and upcoming games, compare network availability, and package the season around the markets and fan bases that matter.
What planners can do
- Browse College Football by conference
- Select an entire conference package
- Expand a conference to see teams
- View upcoming games in a calendar or list
- Filter by broadcaster or platform
- Build around rivalry games or selected weeks where supported
- Combine conference inventory with audience and geography
- Submit the completed package for Deal ID activation
From conference-wide reach to a single matchup, PubHub helps buyers turn College Football interest into a structured CTV package.
Availability is subject to rights, publisher availability, and partner requirements.
Combine the plan. See the package take shape.
Add audiences, publishers, channels, shows, sports, and geography to one package. PubHub summarizes the selections, removes obvious conflicts, and provides estimated reach and pricing guidance before the package moves to activation.
A completed package can be exported as a PDF overview or spreadsheet, shared by email or link, or submitted to Splashbay for Deal ID creation.
From campaign brief to activation in five steps.
Define the objective
Start with the audience, geography, budget, content, sports, timing, and campaign goals.
Discover the opportunity
Explore audiences, publishers, channels, shows, and Live Sports with reach and pricing guidance.
Build the package
Combine the selections in one plan and review the package summary.
Create the activation path
Submit the package for one or more Deal IDs across supported supply partners.
Manage through Ichiro
Track Deal ID status, organization, and downstream execution in Splashbay’s proprietary system.
Built for the teams planning and activating CTV.
Agencies and media planners
Build a clearer plan across fragmented CTV supply, audiences, and content.
Programmatic traders
Receive structured packages and Deal IDs that are easier to activate and manage.
Brand advertisers
Understand what is available and align CTV environments with campaign objectives.
CTV investment teams
Compare premium, efficient, audience-led, content-led, and Live Sports opportunities in one workflow.
Performance marketers
Balance audience, reach, content, daypart, geography, and pricing in one package.
Frequently asked questions
PubHub is Splashbay Media's CTV planning and packaging platform. It helps advertisers and media buyers discover audiences, publishers, channels, shows, and Live Sports, then turn selected packages into Deal ID activation requests.
Yes. PubHub is designed to combine audience, publisher, channel, show, sports, geographic, and timing inputs in one package, subject to available data and supply integrations.
PubHub supports event-level sports planning where schedule, rights, publisher, and supply data are available. Buyers can explore leagues, conferences, teams, games, networks, dates, and package options.
Yes. PubHub includes a conference-level planning workflow for supported College Football inventory, allowing buyers to explore conferences, teams, games, networks, and package opportunities.
PubHub prepares and submits approved packages for Deal ID creation. Deal IDs can then be organized and managed through Ichiro across supported publisher and exchange workflows.
Pricing displayed in the platform is guidance or an estimate unless specifically confirmed. Final pricing and availability depend on the publisher, exchange, audience, campaign, buyer, and market conditions.
Yes. Buyers can combine audience, content, inventory, sports, geography, and timing selections into a custom package, then submit it for pricing and activation.
No. Availability varies based on publisher rights, platform support, exchange integrations, geography, campaign requirements, and timing.
Build the CTV package your campaign actually needs.
Bring audiences, publishers, channels, shows, Live Sports, pricing guidance, and Deal ID activation into one planning workflow.