- <24h Activation
- Works with Your DSP
- Premium CTV Inventory
Political Programmatic Advertising Built for Speed, Scale, and Precision
Execute high-performance political CTV campaigns using curated supply, advanced voter data, and rapid activation — all within your existing DSP workflow.
Trusted by programmatic ad buyers using leading DSPs and premium CTV publishers
THE TRADE DESK
StackAdapt
BASIS
VIZIO
SAMSUNG
The Challenge
Political Advertising Moves Fast. Most Infrastructure Doesn’t.
Limited Inventory
Premium political inventory is difficult to access during peak election cycles.
Time Pressure
Delayed activation leads to missed opportunities in fast-moving news cycles.
Waste Risk
Inefficient supply paths increase wasted spend on low-quality placements.
Targeting Gaps
Hard to fulfill highly specific political audiences with standard DSP logic.
Our Approach
A Smarter Way to Execute Political Ad Campaigns
“We don’t replace your DSP — we make it smarter by optimizing the supply side.”
Supply-Side Intelligence
Add intelligence where performance actually happens. Our proprietary filters pre-vet inventory before your bid even reaches the exchange.
- Real-time PMP Logic
- Dynamic Filtering
- Instant Verification
- Path Optimization
Political Ad Curation
Inventory curated specifically for high-stakes political campaigns, excluding unsuitable environments automatically.
No Workflow Disruption
Works inside your existing DSP. No new logins, no complex migrations. Just better supply paths for your existing team.
Premium Inventory Access
Reach high-quality CTV supply others can’t through direct relationships with major local and national broadcasters.
Seamless Execution Within Your Existing Workflow
1
Execute Through Your DSP
Run campaigns in platforms like The Trade Desk, StackAdapt, or Basis using our specialized supply keys.
2
Curated Supply Activation
Curated PMP deals and intelligent filters activate automatically to secure premium CTV and digital placements.
3
Continuous Optimization
Performance improves through real-time feedback loops that prioritize winning inventory nodes for your candidate.
Core Capabilities
Built for Political Campaign Performance
Precision Targeting
ZIP, DMA, household, and voter-level targeting to reach exactly who you need.
Premium CTV Inventory
Local news and top-tier publisher access for high-impact visual storytelling.
Speed & Scale
Launch campaigns in under 24 hours to respond to breaking news or opposition moves.
Supply Path Optimization
Reduce intermediate waste and improve working media efficiency significantly.
Multi-Exchange Access
Access inventory across multiple premium SSPs through a single unified entry point.
Data Integrations
Connect seamlessly with leading political data providers for enriched voter profiles.
Designed for Every Type of Political Campaign
Supply Path Optimization
Scale across regions with consistent precision.
Local & District Targeting
Hyper-local execution for house and mayoral races.
Issue Advocacy
Shape public opinion through targeted messaging.
Multi-Campaign Agencies
Unified execution layer for agency-wide efficiency.
Performance That Drives Campaign Outcomes
Campaign Activation
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Higher CPM Efficiency
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Inventory Fulfillment
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SSPs Integrated
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Why Political Ad Buyers Choose Splashbay Media
- Direct publisher relationships across local news.
- Political-focused curation for safety and impact.
- Advanced data integrations built for voter files.
- Faster execution than traditional agencies.
- Transparent supply paths for every dollar spent.
Not Another Political Ad Agency
Most agencies focus on planning. We focus on execution — where performance is decided.
| Feature | Traditional Agencies | Splashbay Media |
|---|---|---|
| Focus | Media planning focused | Supply-side optimization |
| Inventory | Limited supply control | Curated inventory access |
| Activation | Slower execution (3-5 days) | Real-time execution (<24h) |
Focus
Traditional Agencies
Media planning focused
Splashbay Media
Supply-side optimization
Inventory
Traditional Agencies
Limited supply control
Splashbay Media
Curated inventory access
Activation
Traditional Agencies
Slower execution (3-5 days)
Splashbay Media
Real-time execution (<24h)
Frequently Asked Questions
What is political programmatic advertising?
Automated ad buying using DSPs with precise targeting and scale. It allows campaigns to buy digital audiences in real-time across the web, mobile apps, and connected TVs.
How is this different from a DSP?
We are not a DSP. We enhance DSP performance by optimizing supply-side execution. We curate the specific inventory nodes and deals that work best for political campaigns, allowing your DSP to bid more effectively.
Can I use my existing DSP?
Yes, absolutely. Splashbay is built to be “DSP agnostic.” We provide the supply-side deals and data curation that your existing team can use within the platforms they already know.
How fast can campaigns go live?
Typically within 24 hours. Because our PMPs are pre-vetted and our filters are always-on, we bypass much of the standard inventory approval lag common in the industry.
What targeting options are available?
We support ZIP-level, DMA-level, household, and voter data targeting. We can also ingest 1st-party candidate files and match them to digital IDs across our curated supply network.
Ready for the 2026 Political Cycle?
Launch smarter political campaigns with better inventory, faster activation, and more efficient spend.