THE BRANDS & RETAILERS EDITION
Make waves.
Make media
matter.
Premium media. Smarter curation. Real human expertise.
Find your next growth channel.
- MEDIA TICKERS
- Example data · not live
When the next dollar
works less hard.
Is your media mix ready for the AI era?
Meta and Google are core channels for many brands and retailers. When returns soften, it’s time to test a new source of demand—and find out what a broader channel mix can add.
Meta + Google
Build on the search and social channels that already work for your brand.
- THE NEXT TEST
Add CTV to the mix.
Test connected TV alongside search, social, online video, and display. Give each channel a role in reaching new customers and moving them toward purchase.
A new channel must earn its place.
01 / REACH
Reach beyond your existing audiences.
02 / DEMAND
Make your brand part of the decision before the search.
03 / SALES
Assess the impact online and in-store against an agreed baseline.
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Premium access.
Brand-led outcomes.
Better buying economics.
More control for your brand.
01 / PRICING
Connect your audience with premium media through direct publisher relationships, exchange access, and curated supply.
Inventory and commercial terms agreed for each plan.
02 / IMPACT
Align media quality, audience relevance, and complete buying costs with the business outcome your brand needs.
Agree the goal and measurement plan from the start.
03 / CONTROL
Bring curation closer to your team without building the infrastructure yourself. Keep your brand in control of its supply strategy.
A clearer view of your media economics.
Understand the complete buying costs. Then connect the media plan to the result your brand needs.
THE BUYING SIDE
- Platform fees
- Agreed curation / support
THE BUSINESS SIDE
- Your business goal
- Your measurement plan
- Your campaign results
Know the costs. Measure the impact. Keep control.
Smarter supply.
Stronger outcomes.
We build Deal IDs around your business goals.
When returns soften in search and social, test another source of demand. Reach new customers, build consideration, and measure the added impact online and in-store.
Start with what success means.
One business goal. A clear audience. A defined budget. Test CTV or a broader channel mix alongside search and social, with targeting, publishers, and supply paths shaped around your brand.
- Business KPI
- Audience
- Budget + baseline
Same publisher. Different paths.
- Publisher mix
- Exchange route
- Your preferred DSP
Launch is where the work begins.
- Delivery signals
- Supply adjustments
- Ongoing reporting
Learn. Adjust. Build on it.
- Results vs. baseline
- Media efficiency
- Next test
Your ambition.
Our kind of energy.
You bring the big idea. We bring the curated media, technology, and people to help it happen. All through the buying workflow you already know.
Connected TV
Curated streaming environments that put your brand in the living room
- Explore
Live Sports
Curated streaming environments that put your brand in the living room
- Explore
Connected TV
Curated streaming environments that put your brand in the living room
- Explore
Display, mobile + native
Stay in the picture across everyday browsing and second-screen moments
- Explore
Audience Curation
Bring shopper intent and audience strategy into the plan
- Explore
Supply path optimization
More visibility into your supply paths and media economics
- Explore
Work the way that works for you.
Your in-house or agency team activates curated Deal IDs in an agreed DSP. Keep control of buying while we shape supply and targeting.
Put our team on your brief for media planning and coordinated buying. Agree the activation route, reporting, costs, and support before launch.
Your workflow. More possibilities.
Inventory and activation routes are confirmed for each brief.
Big ideas.
Meet your launchpad.
Discover your mix. Shape your brief. Make your next move.
- 1. Choose your mix
- 2. Shape your brief
- 3. Connect with our team
Explore a plan here. Live Deal ID creation and inventory confirmation happen with your Splash Bay team.
A little less chaos.
A lot more control.
The operating system for ad curation. Bring your reporting, deals, campaigns, and economics into one place.
The feedback loop.
CTV has been
missing.
Your own client container and demand data feeds shape a custom model for each campaign—or across campaigns—to improve the supply you buy.
Performance data keeps it learning.
- Measure. Learn. Refine the next decision.
The feedback loop is scoped with your team. Performance signals, data connections, and implementation are confirmed for your campaign.
AI is the multiplier.
Your team’s expertise, supported across workflow, planning, and optimization. Explore where Brunson AI puts better signals to work.
Agents review alerts, flag PMPs needing action, and cut manual work across reporting, setup, and optimization.
A buyer copilot for turning campaign requirements into curated CTV packages, and building and saving PMP strategies.
Customer-facing agents score supply quality, route inventory intelligently, and support efficiency and pricing decisions with better signals.
Four products.
One supply strategy.
From the first idea to the next adjustment. Explore how the Splash Bay toolkit supports your team.
Build around audiences, publishers, channels, shows, and live sports. Explore a pre-curated starting point or shape a custom PMP with the Splash Bay team.
Cross-exchange reporting, deal operations, and alerts help teams monitor delivery, spend, and CPM, with a clearer view of campaign economics.
Custom campaign models connect brand-performance signals to supply decisions, helping refine inventory paths and packaging around the goal.
Agents support reporting and deal operations, turn RFPs into curated CTV strategies, and bring better signals to supply, efficiency, and pricing decisions.
We’ll confirm the tools, data connections, and scope that fit your campaign.
Big plays.
Bigger possibilities.
From kickoff to the final buzzer, connect your brand with the energy of live NCAA sports.
Get closer to the moments fans show up for.
Keep the conversation going around the action.
Meet fans on their second screen.
Enough talk.
Let’s test.
Choose a product, market, or store group. Agree the KPI, baseline, and complete costs. Run a defined pilot. Review business results and media efficiency before scaling.
What does success look like for your brand?
Who matters most for this campaign?
What baseline or comparison market will we use?
What are we testing, and what does it cost?
Clear costs. Clear responsibilities. A shared next step.
Frequently Asked Questions
How do you connect media to our business goals?
Start with awareness, qualified visits, purchases, or another agreed KPI. Define the audience, budget, baseline, and available measurement signals. We curate premium supply and review campaign results alongside media, platform, and support costs before deciding what to scale.
Can we buy directly or use managed support?
Choose direct Deal IDs for your in-house or agency buying team to activate through an agreed DSP route, or managed execution with media planning and coordinated buying support. We agree costs, reporting, and operating responsibilities before launch.
Can we start with something ready to go?
Yes. Start with pre-curated deals for speed, or work with the team on a custom PMP around the audience, content priorities, and campaign goal. Inventory and terms are confirmed for your brief.
Is the goal simply a lower CPM?
Your business outcome comes first. CPM, quality, delivery, and performance need to work together. We look for efficient supply paths without filtering away the scale your campaign needs.
What do we agree before launch?
The KPI, audience, baseline, budget, target CPM, full costs, reporting, and responsibilities. Upfront-level CPM opportunities depend on the inventory and terms of the individual plan.
How do we know what to change next?
We agree the available signals and reporting, review supply and campaign results, then refine inventory paths and packaging. A defined pilot gives both teams a shared starting point for the next decision.
Bring your business goal and audience priorities.
Your team. Our toolkit. Let’s make waves.